Ralph Lauren promoted its Polo Ralph Lauren product line in London by using NFC posters on the display windows of Harrods, a luxury retail store. These NFC stickers on the posters were provided to a map of Harrods to help customers navigate directly to the section where Ralph Lauren collection was located.

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Linking NFC tags on posters to maps for indoor navigation is an easy and effective way to reduce the time taken for a customer to look for a specific section or product within the store.

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Apart from NFC tags, there are other devices like beacons which are useful in implementing indoor navigation for businesses.