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NFC embedded print ads by Lexus
Toyota’s flagship brand Lexus leveraged NFC technology in print advertisements when they published their car ads in Wired Magazine. This helped readers to open the new app suite of the carmaker with a tap on the NFC label that was attached to these advertisements.
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Similar to Lexus, BMW also utilized NFC tags in their print advertisements to help users easily access product-related content on their mobile application.
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