ARAB MEDIA FORUM

• The Walk for Good initiative was sponsored by the AI Jalila Foundation. It was a completely voluntary initiative in which the delegates and the dignitaries attending the Arab Media Forum could participate.

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• "The Walk” traversed a ramp of 200 metres with 3 NFC-scan stations created for donations. We installed NFC Readers at the registration desk.

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• The target was to reach 1 million and twenty thousand dirhams which was then donated towards the research for life-threatening ailments like cancer, obesity and cardiovascular diseases. Each tap corresponded to a value of AED 170 and a leaf blooming on the tree